Stranded or Leading?

A lot of people who are doing social media in organizations, particularly associations, may resonate with the article on the Harvard Business Publishing blog that refers to "stranded evangelists." These are the people doing social media and experience...

Relevance Is Not Enough

I’m thinking about submitting a proposal to speak at a conference with “Relevance is not enough” as the title. I’ve heard a lot of people in the last six months or so talk about how relevance is so crucial for associations. As usual, my friend...
Jamie Notter