by Jamie Notter | Dec 19, 2012 | Social Media
Two stories on the internet caught my attention this week. The first was a blog post from Mark Schaefer on the business case for buying facebook likes. Yes, that’s the business case FOR buying them. His argument seems to be that whether it makes sense or not, we...
by Jamie Notter | Nov 30, 2012 | Books and Reading, Social Media
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard Thankfully, the debate about whether or not social media is a “fad” is fading away, so now we can really focus on how social media is changing the way we work in...
by Jamie Notter | Oct 11, 2012 | Announcements, Leadership, Social Media
Maddie and I put together a quick survey about social media and leadership a few weeks ago, and in no time at all we got 505 people to complete the survey (thanks to all of you who helped spread the word!). I’ve been reviewing the results over the last few days,...
by Jamie Notter | Aug 29, 2012 | Change, Social Media
I’m making my way through McKinsey’s study about adoption of social technologies in the workplace. The study suggests we can find a 20% increase in proeductivity if we adopt these technologies (particularly in large organizations). One way to get this...
by Jamie Notter | Mar 5, 2012 | Books and Reading, Social Media
Joe Gerstandt and Jason Lauritsen are two of my favorite people. They are consultants and speakers (like me), and they work around issues of diversity, HR, organization development (also like me). But that’s not why I like them. I like them because they are...
by Jamie Notter | Feb 21, 2012 | Learning, Social Media
Mark Shaefer has a nice post about a recent “social media measurement smackdown” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media. He’s heard nice sound...
