Are We Really Fooled by “Branding?”

I’ve always had a problem with branding. All this talk of a “brand promise” and a “relationship” the company has with me never resonated with me as a consumer, which is then all tied into advertisements–you know, those things that...

If Reality Sucks, Then Change It

As I typed in the title of this blog post, I asked myself, “Why would I have the need to say that out loud?!” But I do. Because in organizations, many of us are miserable with the way things are, and instead of changing it, we simply conclude that this is...

There Is No Trust Without Risk

I make this point all the time in my speaking and consulting, yet I don’t think I have ever blogged about it directly. We all want trust. We want to be able to trust our colleagues in the workplace, and we certainly want to be trusted by them. A...

Culture Codes Go Mainstream

Four years ago, Netflix CEO Reed Hastings posted a slide deck about their culture. It was originally created as an internal document, but he shared it, and it’s now been viewed several million times. The deck (and Netfilx’s culture) actually get their own...
Jamie Notter