There is an interesting conversation going on across the “blogoclump” (the collection of bloggers who blog about associations) about why association executives don’t read us!

Jeff started the recent conversation with this post, and actually got seven comments (which would be a record for me). So he followed it up with another post. I weighed in with a comment on that post. Meanwhile, Fred Simmons posted on his own blog about it. And yesterday Dave Sabol (one of my favorite new additions to the blogroll) wrote a very thoughtful post about it.

The gist of my comment: I don’t get real value from a blog until I have read it consistently for a while. I can’t make the judgment based on one or two posts. But if blogs hit an executive’s radar screen, she will check them out by reading one or two posts. That might not be enough to really hook them.

I’m not sure a consensus conclusion has emerged, and I’m waiting for Dave Sabol’s next post about education. Although it does seem clear that we as a group are not putting as much effort into promoting the group of bloggers as we could (and individually, I would guess, most of us—Jeff excluded—are not marketing our blogs very actively). With our current approach, I think our readership will grow—just very slowly.

But the discussion reminds me that while we all would rather have more executives reading this content, we do have each other to bounce ideas around with, and that certainly has value for me. Sometimes the people who show up are the right ones (at least for now).