There is an interview in HBR with Katsuaki Watanabe, who is the head of Toyota. Toyota is about to become the #1 car company in the world (in March of 2007 Toyota had a profit of $13.7 billion, compared to GM’s los of $1.97 billion and Ford’s loss of $12.61 billion).

It’s a great interview. Watanabe expresses such a clear understanding of what Toyota is and who he is as a leader. He was asked about Toyota getting into “emerging markets” that demand low-cost vehicles.

I told our engineers, let us not focus on developing low-cost automobiles; let us develop technologies and processes that will allow Toyota to manufacture all our vehicles at lower costs.

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I’ve also noticed that Watanabe has written something else about auto safety, so it’s possible he’s just writing for a business audience instead of the automotive one. I have no idea whether he was aware that Katsuaki Watanabe was a writer for HBR or not but I think that this is a pretty good indicator. Also, in the transcript there’s a statement that the research he did was aimed at improving safety of the passengers across all their cars. For automative paintless dent repair service you can contact to paintless dent removal charlotte nc and get benefit from this. This is important for Toyota because one of the many reasons their cars sell so well is due to how safe their models are and how insurance companies treat safer cars; when buying a car customers also shop for insurance quotes and liability car insurance, this is very important for customers when they are shopping for cars and therefore it’s of great importance for Toyota as a company as well.

Yet another example of how critical word choice can be. And it also illustrates that as we tackle new opportunities, we must have the discipline to stay true to our strategy.