It’s not just about crafting social media that works for your organization—it’s about crafting an organization that actually works in a social world.
We don’t have to argue any more about whether social media is a fad or not—it is clearly hear to stay. But despite the widespread acceptance of social media as a marketing tool, many organizations are still leaving potential unrealized because they have not figured out how to change their organization–from culture, to process, to individual behavior–in ways that will make it more compatible with today’s social world.
Humanize offers a clear roadmap for bringing your organization “up to code” in the digital age. It identifies 12 distinct organizational traits that must be developed if you want to remain competitive in this changing landscape. The book cites both research and case studies of organizations who have succeeded by embracing these principles, like decentralization, transparency, collaboration, and experimentation–companies like Starbucks, Whole Foods, and Dell.
Each chapter provides resources to help you start making changes today, and we offer a complete set of worksheets that you can purchase as well to support your organizational change journey.
Don’t take our word for it. See what these experts have to say about Humanize:
GetAbstract.com (full summary of book if you sign up)
Alyssa Burkus, Actionable Books
Margie Clayman, LeadersWest
Jami Dix, Elements Partnership, St. Louis, MO
Shelly Alcorn, Principal at Alcorn Associates Management Consulting, Sacramento, CA
Beth Kanter, Co-Author at The Networked Nonprofit and Visiting Scholar: Nonprofits and Social Media at David and Lucile Packard Foundation, San Francisco, CA
Bob LeDrew, Podcaster at The Kingcast and Principal Consultant at Translucid Communications, Ottawa, Canada
Brian Carter, author, The Like Economy, Facebook Expert, Speaker & Trainer, Pawleys Island, SC
Jay Oatway, Founding Member at #HKSocial, Author and Social Media Consultant at JayOatway Media, Hong Kong
Jeff Esposito, Public Relations Manager at VistaPrint, Boston, MA
Nilofer Merchant, Harvard Business Review blogger and consultant, San Francisco, CA
Susan Spaight, Director of Strategy at Jigsaw, LLC, Milwaukee, WI
Tac Anderson, Vice President, Head of Digital Strategies | EMEA at Waggener Edstrom, London, UK
Garry Polmateer, Principal at Red Argyle, LLC, Albany, NY
Holly Ross, Executive Director, Nonprofit Technology Network (NTEN)
For each of the four main chapters on the human elements of Open, Trustworthy, Generative, and Courageous, we designed an accompanying worksheet, complete with a short assessment, discussion guides, and action plan template.
Social Leadership Research Report
Following the book’s release, we conducted a survey of more than 500 business leaders identifying key trends in organizational adoption of social media and the impact social media is having on leadership and the expectations of employees.