Lack of Control…Live!
Thanks to Sue Pelletier for pointing to the coverage of an audience "hijack" of an on-stage interview at the famous SXSW tech conference in Austin, Texas. The audience didn’t like the way the interview was going, and they started talking about it via Twitter, and eventually just started shouting their own questions onto the stage.
The "user" has been given a taste of power and control, and their collective patience with content that doesn’t work for them is dropping. I suppose there will be some discussions of how rude the audience was, or how impetuous the younger generation is, etc.
But I think our top-down model (that is part of so much we do today) is being challenged more quickly than we may be ready for.
As Sue said:
All I can say is: The buyers are no longer willing to put up with goods they deem unworthy of their time and attention when it comes to conferences, and they may not be shy about letting the speaker know it.
Anybody out there still think they are in control?