What About Me?
Association Forum has an article this month in the "Trend Watch" column that talks about future implications for associations. According to the author, two big trends will impact everything: generational transition and technology transformation.
But in describing the generational transition, he says this:
The current association business environment is the product of the values, experiences and needs of the baby boom generation. Since the millennial generation (those 25 and younger) has different values, experiences and needs, associations will need to be reinvented to serve them.
Um…what about Generation X? I know we’re smaller than either Boomers or Millennials, but unless most of my generation recently moved to Canada, there are MILLIONS of us around, and I’m pretty sure we’ll have an impact on associations! The rest of the article goes on to say how Millennials will act and how associations need to change.
I hate articles like this. The fundamental points are important (that generations change and associations must change along with them), but it presents a weak understanding of generational differences and it presumes to actually know what Millennials are like, and it’s too early to do that.