Engagement Is a Two-Way Street

Engagement Is a Two-Way Street

Maddie and I worked with a client last week on the topic of member engagement, and one of the insights that was particularly useful to this group was the idea that engagement is a two-way street. When we think about engagement–which could mean customers,...
The Problem with Goals

The Problem with Goals

Everyone knows that you have to set goals in order to be successful, right? There are data to back up that assertion. I don’t remember the exact source now, but I remember hearing a study that saw a correlation with significantly higher salaries for people who...
Jamie Notter