Lisa Junker wrote a nice case study in the July issue of Associations Now about a CEO who is faced with two senior staff who engage in open conflict in the office. She kindly asked me to do commentary for the case study.
The article is, of course, in the magazine, but honestly I think it works better in the online format. In the magazine, the commentary (both mine and Cedric Calhoun’s) is in green text to the side of the article. But you can’t clearly see where my comments are meant to go.
Online, however, they add little cartoon bubbles at the end of some sentences, and when you put your mouse over them, the comment (from either me or Cedric) shows up. How cool is that!? (Note: it doesn’t work in Safari, so Mac users should view it in Firefox).
And please add comments (Lisa did a blog post on Acronym here) and rate and review the case study online.
Thank you so much, Jamie! Joe Rominiecki (who designed the way we handle the commentary in the online version of the article) will be happy to know that you find it so user-friendly.
(And just so you know, we’re actually changing the way we lay out the case studies in the August issue; as you point out, the way we were laying them out just wasn’t connecting the commentary with the text well enough. And since commentaries like yours and Cedric’s are the best part of the case studies, we had to find a way to fix that problem.)
Thank you again for writing such a great commentary for us!