The Power of Good People and Good Ideas (or Not)
Hugh MacLeod (for the non-Web 2.0 geeks among my readers) is a very interesting guy who has spoken about the idea of "social objects"–things you share withothers in order to build relationships (not just products, in other words). He has also gained fame by creating the "blue monster," which is a cartoon he did for Microsoft with the caption "change the world or go home." In a recent post about Blue Monster 2.0, he was thinking out loud about whether he could recreate the success he had at Microsoft, and he made the following statement:
Ideas within companies are like people within companies. It doesn’t matter how good they are, there has to be a cultural fit or else it’s a complete waste of time; you’re just fighting a losing battle.
This is a point I would have made a while back during the "revolutionary versus incremental" discussion a while back. It is also a reminder that being right (and having the "right" people) is simply not enough.